CHALLENGES
Refresh your sales force structures to keep up with an ever changing NHS
Territory changes can be politically sensitive; let CSL smooth the strain. Clients utilise our territory mapping solutions to help with:
- Uneven distribution of workload - Territories often evolve organically rather than strategically, resulting in a team of both overstretched and underutilised reps
- Market potential and resource allocation misalignment - Without modelling, low-opportunity areas may receive disproportionate focus over high-value geographies
- Lack of objective, data-driven decision making - Transparent methodology and robust analytics ensure internal alignment and stakeholder confidence is achieved
OUR SOLUTION
Strategic territory design built on opportunity, access and fairness.
Whether you are launching a new product, resizing a team, or responding to NHS structural changes, CSL create territories that are equitable, efficient, and aligned to commercial strategy.
We combine market potentials, prescribing data, and geographic analysis to balance workload and build an optimised sales force structure. Our solution typically includes:
- Market potential modelling (patient, prescribing, or account opportunity)
- Workload and call frequency analysis
- Geographic optimisation and travel considerations
- Scenario modelling (team expansion, contraction, or product launch)
- Clear documentation and stakeholder-ready outputs
We ensure every boundary has a rationale, and every sales rep has a fair, opportunity-aligned territory.
BENEFITS
Are your sales territories aligned to current market opportunity, or just legacy boundaries?
CSL provide an impartial, expert review of your current territory structures, highlighting any misalignment with NHS structures,
as well as providing a clear vision for your brand’s future
Balanced territories = improved morale
Fair distribution of opportunity and workload supports sales performance, motivation, and retention
Clear strategic justification for change
Scenario modelling and transparent methodology provide leadership-ready materials to support transition
Stronger ROI on sales investment
Resources are aligned to areas of highest commercial interest, maximising return on headcount investment
Unlimited mapping custom to your territories
With a MapMyTerritory licence you are able to produce as many maps as you need, with geographic shapes tailored to your territories
OUR APPROACH
Transparent modelling. Practical outputs. Real-world commercial understanding.
Why you should work with CSL for your territory mapping needs:
- UK & IE healthcare geography experts. We're on top of ICS changes, Trust merges, hospital networks, referral pathways, regional variations, you get the picture
- Balance market analysis with commercial insight. We provide reliable analysis and outputs designed with pharma sales teams in mind
- Scenario driven and future proofed. We will model options to enable agile decision-making during launches, portfolio shifts, or organisational change
Have something in mind?
Want to review your territory structures, but haven’t got the resource to do it all in house?
Get in touch today to discuss your business requirement.
Not quite right? See also
Are you covering the right HCP’s? Review Targeting and Segmentation
Need indication-level data? Try Patient Populations by Indication
Need Omnichannel insights? We do Marketing Mix Modelling